Penbal’s Principles

1. Showcase history in way that delights people
2. Be foremost in highlighting heritage
3. Be known for quality
4. Inspire learning in every reader
5. Take pride in being locally immersed
6. Communicate in a way that is sophisticated but simple
7. Always communicate with clarity
8. Distinguish yourself through originality
9. Put conservation at the heart of campaigns
10. Let elegant aesthetics shape design
11. Curiosity underpins good content
12. Be an independent spirit that people admire
13. Communicate with people on their level
14. Always look for fresh insights
15. Campaign for the community and take the lead
16. Enthusiasm and passion define me
17. Erudition is the mark of quality
18. Blur boundaries between disciplines
19. It is healthy to question authority
20. Authenticity builds trust
21. Commit to complete openness
22. Creativity comes from finding the old and making it new